Two-year full-time degree schedule; mixture of marketing, core business, computer, and communication courses; this program can be completed on a part-time basis. Most second-year marketing courses are offered in an online format. See your academic advisor to confirm the schedule.
Coordinate various sales and promotional activities that help a business or organization take advantage of opportunities that assist in maintaining a competitive edge; utilize Internet and other computer technology to accomplish business growth.
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Assess how advertising efforts can provide communication solutions to marketing problems.
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Perform technical support tasks for video production.
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Prepare social media posts through public relation campaigns.
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Create a website applying webpage layouts using tables, text, graphics, hyperlinks, CSS, and navigational menus.
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Develop a portfolio of digitally manipulated images.
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Evaluate business career pathways.
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Use problem-solving methodology to solve customer concerns and business problems.
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Apply generally accepted accounting principles (GAAP) to measure, process, and communicate financial information.
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Develop a marketing plan incorporating products, promotions, sales ideas, and strategies.
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Describe legal requirements and ethical considerations pertaining to organizations.
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Explain economics concepts including demand, supply, competition, resources and making choices with regards to consumer behavior.
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Apply techniques used to transition from the classroom to the work environment.
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Demonstrate business practices within the Business Management field.
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Communicate effectively both written and orally.
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Solve problems using mathematics.
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Solve problems through analysis, creativity, and synthesis to make informed decisions.
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Demonstrate good work habits, effective interpersonal and teamwork skills, and a high level of professionalism.
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Use technology tools efficiently and effectively to perform personal and professional tasks.
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Exhibit respect and sensitivity for individual and institutional differences.
The following is a typical course sequence for completing this program. The actual time needed to complete the program will vary according to each student’s individual needs.
Note: The Business Management Marketing Media Option courses are offered in a variety of formats including traditional, day/evening, blended, and online. MGT2540, Leadership, can be substituted for EXP2800 and EXP2900 with Dean approval.