Two-year full-time degree schedule; mixture of marketing, core business, computer, and communication courses; this program can be completed on a part-time basis. Most second-year marketing courses are offered in an online format. See your academic advisor to confirm the schedule.
Coordinate various sales and promotional activities that help a business or organization take advantage of opportunities that assist in maintaining a competitive edge; utilize Internet and other computer technology to accomplish business growth.
Assess how advertising efforts can provide communication solutions to marketing problems.
Perform technical support tasks for video production.
Prepare social media posts through public relation campaigns.
Create a website applying webpage layouts using tables, text, graphics, hyperlinks, CSS, and navigational menus.
Develop a portfolio of digitally manipulated images.
Evaluate business career pathways.
Use problem-solving methodology to solve customer concerns and business problems.
Apply generally accepted accounting principles (GAAP) to measure, process, and communicate financial information.
Develop a marketing plan incorporating products, promotions, sales ideas, and strategies.
Describe legal requirements and ethical considerations pertaining to organizations.
Explain economics concepts including demand, supply, competition, resources and making choices with regards to consumer behavior.
Apply techniques used to transition from the classroom to the work environment.
Demonstrate business practices within the Business Management field.
Communicate effectively both written and orally.
Solve problems using mathematics.
Solve problems through analysis, creativity, and synthesis to make informed decisions.
Demonstrate good work habits, effective interpersonal and teamwork skills, and a high level of professionalism.
Use technology tools efficiently and effectively to perform personal and professional tasks.
Exhibit respect and sensitivity for individual and institutional differences.
Apply leadership theories, self-awareness and ethical decision making to develop practical skills for leading individuals, teams and organizations effectively in diverse and changing environments.
The following is a typical course sequence for completing this program. The actual time needed to complete the program will vary according to each student’s individual needs.
Note: The Business Management Marketing Media Option courses are offered in a variety of formats including traditional, day/evening, blended, and online.