MKT2200 Public Relations & Social Media
This course covers the role of public relations in today's business organizations. It includes an examination of the nature of public relations and the various tools of the field, including social media. The course incorporates theory with case studies as well as the practical nature of public relations work - effectively communicating, writing, and solving PR problems. A public relations social media project is incorporated into this course.
Prerequisite
MKT2030, can be taken concurrently.