MKT2250 Consumer Behavior
This course examines the products and services we buy and use, and the ways these fit into our lives. It is the study of people and the products that impact our lives and society as a whole. Students will learn to critically analyze the consumer buying process and understand not only how marketers influence consumers, but how consumers influence the field of marketing as well. 3 Cr. Hrs. Course Requirement(s):
MKT2030.